In-House vs. Outsourcing SEO - The Pros and Cons

Published: 29th September 2009
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For those of you who are already using Internet as a serious marketing tool know how effective SEO can be. In fact, it is probably the most important tool there is when it comes to online marketing. If not practiced in your business, it is possible that it will be more or less invisible to your everyday Internet browser. A major question that comes up about SEO is whether to outsource the work to an SEO company or conduct your SEO needs in-house.

Completing your SEO needs in-house can be more cost effective if you look at the amount of dollars actually spent. However, if you take a look at the return on investment the picture will generally take a different shape. It is far from uncommon for a search engine to update its algorithm and it can take a lot of time and resources to keep your website up to date and active as a viable marketing tool.

On the other hand, outsourcing your SEO needs to a company that specialises in the matter is far more likely to keep your site up to date with any new SEO trends and rules. This gives them a significant advantage over in-house SEO experts.

Below you can find a few pros and cons for both in-house and outsourced SEO.

In-House Pros

With in-house SEO you will have complete control over the strategies being used. Along with this you will be able to make any changes to your website almost immediately, whenever you want.

Another plus is that you will know all about the inner workings of your website which is something that can be quite beneficial. You will also learn a lot about the way that the search engines function which can provide huge benefits over a period of time.

In-House Cons

Efficient use of SEO can take quite some time to master. It is a specialised field that will take time and dedication to get everything right. On top of this you will need to have knowledge about different technical aspects such as HTML and PHP.

It can be very time consuming keeping up with the trends in the market place and will require the purchase of tools that can e rather costly. Not to mention that these tools will then need to be mastered which is another thing that can chew a lot of time.

Outsourcing Pros

The best thing with outsourcing the SEO requirements of your business is that you don't have to use your internal staff or alter the focus of any part of your business. With this you will also gain instant access to experts in the field who already have all the knowledge and tools required for the job.

An SEO company will have a large team that knows everything that there is to know about the various aspects of a good SEO campaign such as link building and website modifications. Also, they know the territory well and you won't be required to learn everything about SEO.

Outsourcing Cons

The costs of hiring an SEO company can be quite high and amount to large sums over time. If your website isn't converting this may not be such a good idea.

You will still be required to consult with the SEO company about everything that you need so that they can market your business in the correct way. With this you will need to explain everything from your online marketing goals and deadlines to your budget.

As you can see, there are pros and cons to both sides of the story. If you do decide to have your SEO requirements completed in-house then you will never achieve the results that a dedicated SEO company is able to.

In the end, good SEO is more than capable of paying for itself. If you think about things in the terms of not performing heart surgery if you don't know what you are doing, then it may be wise to hire a specialist SEO company.

Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in SEO, Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.

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