How does Confused.com make money?

We understand that when something says 'FREE' in flashing letters, it more often than not is anything but. That's why we felt it important to explain how we can afford to offer you our fabulous comparison services without charging you a penny for the privilege.

So to make the whole process crystal clear, this is how we do it...

You search for a quote...

Here's the scenario; you come on to our site to look for a quote (thank you, by the way). If you're looking for a money product, such as a loan or a savings account, we will show you a list of providers who we maintain commercial relationships with. However, we don't have a commercial partnership with every provider on the planet - so, in the interest of fairness, we'll also show you as much of the rest of the market as we can; just click 'View More' to see a list of other providers.

With insurance, meanwhile, things are different; legally, all comparison sites can only show you providers that they have agreements with. The good news, though, is that Confused.com has more than most; with access to car insurance from big name firms such as AA, Asda, Churchill, Elephant, Kwik Fit, More Th>n, Sheila's Wheels and Tesco.

We go hunting...

We then send out instant requests to our different partners. When they come back to us, we simply present them in best price order for you to compare. It's important to note that the way we display our results is not related at all to how much we get paid, but instead the quotes and prices are ranked according to how much money you could save.

Where the money comes in...

In the majority of cases, our commercial partners (i.e. your potential insurance provider or energy company, etc) will pay us if a customer chooses to buy their product through Confused.com. So it's in our best interests to find you the top deal on the service you're looking for, in order that you don't go elsewhere. For once, a system where everybody wins!

So, just to reiterate - comparing through Confused.com will not cost you a penny, but could save you a whole lot more.


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If reading the above has made you realise that there is fantastic money to be saved then perhaps its time you reviewed your credit cards and savings accounts.